In the concept testing stage of new- product development,a product concept in _ _ form is presented to groups of target consumers.
A)commercial
B)physical or symbolic
C)market- tested
D)experiential
E)final

Question

Quizplus · Accepted Answer

In the concept testing stage, a product concept in physical or symbolic form is presented to groups of target consumers to get their feedback on the concept. This allows the company to gather information on the potential success of the product before investing in further development.

In the Concept Testing Stage of New- Product Development,a Product