The first part of the marketing strategy statement describes the target market;the planned product positioning;and goals for sales,profits,and .
A)life- cycle duration
B)product longevity
C)promotional mixes
D)secondary markets
E)market share

Question

Quizplus · Accepted Answer

The first part of the marketing strategy statement includes goals for market share, in addition to the target market and planned product positioning. Sales and profits are also typically included in this section. Life-cycle duration, product longevity, promotional mixes, and secondary markets may be addressed later in the marketing strategy statement, but they are not typically included in the first part.

The First Part of the Marketing Strategy Statement Describes the Target