P&G introduced its Duncan Hines ready- to- spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready- to- spread frosting,which eclipsed the Duncan Hines product introduction.General Foods was able to enter the stage of the new- product development process before P&G could.
A)business analysis
B)screening
C)idea generation
D)product concept development
E)commercialization

Question

Quizplus · Accepted Answer

The scenario described is a case of commercialization, where P&G introduced its product in a small geographic area but General Foods rushed to the market with a competing product before P&G could. This suggests that General Foods was able to enter the commercialization stage of the new-product development process before P&G.

P&G Introduced Its Duncan Hines Ready- To- Spread Frosting in a Small