JoAnn Fabrics,Inc.has just created a new combination of colors and fabric types.The firm wants to be sure of the way consumers think about its new product.The firm is concerned with the product .
A)image
B)presentation
C)idea
D)screening
E)commercialization

Question

Quizplus · Accepted Answer

The firm's concern about how consumers think about the new product falls under the concept of product image, which is the mental picture or perception that consumers have about a product.