Which of the following statements best explains why idea screening may be the most important step of new- product development?
A)It gives research and development team members an opportunity to gather consumer feedback.
B)Some potentially profitable ideas may be ill perceived by the idea screeners.
C)It increases the number of ideas generated.
D)It saves the company money in product development costs by giving the green light to only the product ideas that are likely to be profitable.
E)Some ideas that will become market disasters may be originally viewed favorably by the idea screeners.

Question

Quizplus · Accepted Answer

Idea screening is crucial as it helps a company save money by only advancing ideas that are likely to be profitable. It filters out ideas that may seem good initially but are not likely to succeed in the market, thus avoiding unnecessary expenses for product development.

Which of the Following Statements Best Explains Why Idea Screening