An attractive idea must be developed into a _.
A)product strategy
B)test market
C)product idea
D)product concept
E)screened product

Question

Quizplus · Accepted Answer

An attractive idea must be developed into a product concept, which is a detailed version of the idea stated in meaningful consumer terms. It is a precise statement of the benefit or benefits that the proposed product will offer and how it will provide that benefit.

An Attractive Idea Must Be Developed into a _