Which of the following is NOT a challenge presented by the product life cycle that a firm must face?
A)It is difficult to plot the stages as a product goes through them.
B)All products eventually decline.
C)Changing tastes,technologies,and competition affect the marketing of the product as it passes through life- cycle stages.
D)A firm must be good at adapting its marketing strategies.
E)A firm must be good at developing new products to replace aging ones.

Question

Quizplus · Accepted Answer

The stages of the product life cycle are well-established and widely recognized. The real challenge for firms is how to adapt their marketing strategies to the changing conditions in each stage, not identifying the stages themselves.

Which of the Following Is NOT a Challenge Presented by the Product