Product planners need to consider products and services on three levels.Each level adds more customer value.The most basic level is the ,which addresses the question,"What is the buyer really buying?"
A)core customer value
B)augmented product
C)exchange
D)actual product
E)co- branding

Question

Quizplus · Accepted Answer

The most basic level is the core customer value, which addresses the question "What is the buyer really buying?" This refers to the fundamental benefit or problem-solving service that the product or service provides for the customer.

Product Planners Need to Consider Products and Services on Three