Which of the following is the lowest level on which marketers can position their brands in target customers' minds?
A)strong beliefs and values
B)product attributes
C)interactive marketing
D)added service
E)internal marketing

Question

Quizplus · Accepted Answer

Product attributes are the lowest level on which marketers can position their brands in target customers' minds, as they are the most tangible and functional aspects of a product or service, such as quality, performance, price, or design. Strong beliefs and values, interactive marketing, added service, and internal marketing are usually higher levels of brand positioning, which involve more emotional, social, experiential, or cultural dimensions that go beyond the functional attributes of a product or service.

Which of the Following Is the Lowest Level on Which