is an approach in which all the company's people are involved in constantly improving the products,services,and business processes.
A)Product quality
B)Positioning
C)Brand equity
D)Total quality management
E)Branding

Question

Quizplus · Accepted Answer

Total quality management is an approach that involves all employees in an organization to continuously improve their products, services, and business processes to meet or exceed customer expectations. It emphasizes on quality management and continuous improvement as an ongoing process rather than a one-time event.

Is an Approach in Which All the Company's People Are