Through ,the service firm trains and motivates its customer- contact employees and supporting service people to work as a team to provide customer satisfaction.
A)service intangibility
B)internal marketing
C)service inseparability
D)external marketing
E)service variability

Question

Quizplus · Accepted Answer

Internal marketing refers to the promotion of a company's values, mission, and goals to its employees. By training and motivating customer-contact employees and service people to work as a team, the service firm can create a culture of customer satisfaction and improve the overall quality of service.

Through ,The Service Firm Trains and Motivates Its Customer- Contact