While advertising campaigns can help to create name recognition,brand knowledge,and maybe even some brand preference,brands are not maintained by advertising but by _ .
A)marketing experience
B)service recovery
C)line extensions
D)brand experience
E)product mix

Question

Quizplus · Accepted Answer

Advertising can only do so much to create a positive image of a brand, but it is the actual experiences that customers have with the brand that ultimately maintain and build the brand's reputation. This includes the product itself, customer service, and overall brand experience. Therefore, D is the best choice as brand experience is the most important factor in maintaining a brand.

While Advertising Campaigns Can Help to Create Name Recognition,brand Knowledge,and