Which strategy involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number- one or number- two market share positions in their categories?
A)megabrand
B)service inseparability
C)social marketing
D)undifferentiated
E)unsought product

Question

Quizplus · Accepted Answer

This strategy is called the megabrand strategy, where the company focuses its resources on building and promoting its strongest brands, which are likely to achieve the top two positions in their respective categories. This helps to eliminate weaker brands and concentrate on those with the greatest potential for success.

Which Strategy Involves Weeding Out Weaker Brands and Focusing Marketing