When a company lengthens its product line beyond its current range,it is .
A)increasing product depth
B)product mixing
C)product line stretching
D)building product equity
E)product line filling

Question

Quizplus · Accepted Answer

When a company lengthens its product line beyond its current range, it is called product line stretching. The company is expanding its product offerings beyond its current offerings to attract new customers or to cater to existing customers.

When a Company Lengthens Its Product Line Beyond Its Current