Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna,even though the Kroger tuna costs $0.15 less per can.Chicken of the Sea has brand _ .
A)service
B)extension
C)equity
D)specialty
E)endurance

Question

Quizplus · Accepted Answer

Chicken of the Sea has brand equity, which means that customers perceive higher value and quality in the brand than in its competitors, even if the price is slightly higher. This indicates that the brand has a strong reputation, customer loyalty, and recognition, which can lead to higher sales and profits.

Chicken of the Sea Brand Tuna Sells More Than the Same