Which of the following is the most popular method for segmenting markets?
A)behavioral
B)geographic
C)gender
D)psychographic
E)demographic

Question

Quizplus · Accepted Answer

Demographic segmentation is the most popular method for segmenting markets because it involves dividing markets into groups based on variables such as age, income, education, occupation, and other quantifiable factors. This method is easily measurable, widely used, and provides marketers with a clear way of defining and understanding their target audience.

Which of the Following Is the Most Popular Method for Segmenting