P&G sells six brands of laundry detergent in the United States,each designed for one of six laundry segments P&G has identified.Together,these six brands take 62% of market share.Which of the following is a disadvantage of P&G's differentiated marketing strategy?
A)lost sales that would have been made with an undifferentiated marketing strategy across all segments
B)other suppliers controlling pricing
C)lack of resources to succeed in an attractive segment
D)lost customer loyalty due to lack of brand loyalty
E)increased costs for separate marketing plans for each brand

Question

Quizplus · Accepted Answer

Differentiated marketing strategies often lead to increased costs due to the need for separate marketing plans and efforts for each brand or segment.

P&G Sells Six Brands of Laundry Detergent in the United