When competing products differ greatly,business buyers are more accountable for their purchase choices and tend to pay more attention to _.

Question

Quizplus · Accepted Answer

When competing products differ greatly, business buyers tend to focus more on economic factors such as pricing, quality, and value for the money. They are more accountable for their purchase choices and need to make informed decisions based on these factors in order to justify their choice to management or stakeholders. Intuition, emotional choice, creative factors, and personal factors may still play a role, but economic factors are generally the primary consideration.

When Competing Products Differ Greatly,business Buyers Are More Accountable for Their