The decision- making unit of a buying organization is called the .

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The decision-making unit of a buying organization is called the buying center. This group of individuals within an organization is responsible for making purchasing decisions and includes people from different departments and levels of the organization who have an interest or stake in the decision. The buying center typically includes initiators, users, influencers, gatekeepers, deciders, and buyers.

The Decision- Making Unit of a Buying Organization Is Called