Many marketers use the self- concept premise that people's possessions contribute to and reflect their identities;that is,"we are what we have." According to this premise,consumers _.
A)buy products to support their self- images
B)are attracted to products that expand their existing attitudes
C)are affected by subconscious motivations
D)conduct the information search
E)do not identify with brand personalities

Question

Quizplus · Accepted Answer

The self-concept premise suggests that consumers buy products that contribute to and reflect their identities. This means that they may purchase products that support their self-images or help to communicate who they are to others.

Many Marketers Use the Self- Concept Premise That People's Possessions