When customers have a low involvement in a purchase but perceive significant brand differences,they will most likely engage in .
A)brand conviction buying behavior
B)complex buying behavior
C)habitual buying behavior
D)variety- seeking buying behavior
E)dissonance- reducing buying behavior

Question

Quizplus · Accepted Answer

Variety-seeking buying behavior occurs when consumers have low involvement but perceive significant differences between brands, leading them to switch brands for the sake of variety.

When Customers Have a Low Involvement in a Purchase but Perceive