This group of consumers tends to buy more branded products and to make shopping a family event,with children having a big say in the purchase decision.In general,they are very brand loyal,and they favor companies who show special interest in them.

Question

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Hispanic Americans are known for their strong brand loyalty and often involve family in shopping decisions, with children having significant influence. They also appreciate companies that cater to their cultural preferences.

This Group of Consumers Tends to Buy More Branded Products