A buyer's decisions are influenced by such as the buyer's age and life- cycle stage,occupation,economic situation,lifestyle,and personality and self- concept.

Question

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Personal characteristics such as age, life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept all influence a buyer's decisions. These factors are specific to the individual and cannot be generalized to a larger group, which is what psychographics, perceptions, attitudes, and reference groups tend to focus on. Therefore, personal characteristics is the best choice in this case.

A Buyer's Decisions Are Influenced by Such as the Buyer's