A marketing research company asked members of a focus group to describe several brands as animals.This is an example of .
A)buzz marketing
B)interpretive consumer research
C)hierarchical needs analysis
D)information search
E)status influence

Question

Quizplus · Accepted Answer

This is an example of interpretive consumer research, which involves studying consumer behavior and understanding their perspectives and interpretations of products or brands. In this case, the research company is trying to gather insights into how consumers view and categorize different brands. This information can be used to develop more effective marketing strategies or to inform product development decisions.

A Marketing Research Company Asked Members of a Focus Group