When a customer feels uneasy about losing out on the benefits of a brand she chose not to purchase,she is experiencing .
A)cognitive dissonance
B)dissonance- reducing behavior
C)selective retention
D)selective attention
E)selective distortion

Question

Quizplus · Accepted Answer

The customer is experiencing cognitive dissonance, which is the discomfort or psychological stress experienced by a person who holds two or more contradictory beliefs, ideas, or values. In this case, the customer may be questioning her decision not to purchase the brand and may be feeling uneasy about missing out on its benefits, which creates a sense of mental discomfort.

When a Customer Feels Uneasy About Losing Out on the Benefits