When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands,they most likely will undertake .
A)reflective buying behavior
B)dissonance- reducing buying behavior
C)complex buying behavior
D)variety- seeking buying behavior
E)habitual buying behavior

Question

Quizplus · Accepted Answer

Complex buying behavior is characterized by high involvement, significant perceived differences among brands, and a considerable amount of time and effort spent on the decision-making process. This type of behavior is commonly associated with expensive products, such as cars, homes, and electronics. Consumers who exhibit complex buying behavior will likely conduct extensive research, gather information from various sources, and carefully evaluate their options before making a purchase decision.

When Consumers Are Highly Involved with the Purchase of an Expensive