The marketer wants to understand how the stimuli are changed into responses inside the consumer's ,which has two parts.First,the buyer's characteristics influence how he or she perceives and reacts to the stimuli.Second,the buyer's decision process itself affects the buyer's behavior.
A)lifestyle
B)black box
C)social class
D)belief
E)culture

Question

Quizplus · Accepted Answer

The "black box" refers to the part of the consumer's mind where the conversion from stimuli to responses takes place, and contains the buyer's characteristics and decision process. The other options listed may influence the buyer's characteristics or decision process, but do not directly refer to the black box itself.

The Marketer Wants to Understand How the Stimuli Are Changed