Blake is in the process of buying a new car.He is highly involved in the purchase and perceives significant differences among his three favorite models.Blake's next step is most likely to be .
A)opinion leadership
B)alternative evaluation
C)cognitive dissonance
D)purchase decision
E)postpurchase behavior

Question

Quizplus · Accepted Answer

Blake's next step would most likely be alternative evaluation, where he will compare the three models he is considering based on various attributes and make a decision based on which one he perceives to be the best option for his needs and preferences.

Blake Is in the Process of Buying a New Car