A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes.The shoe company is hoping that fans of the band view the band as a _.
A)reference group
B)membership group
C)lifestyle
D)status symbol
E)subculture

Question

Quizplus · Accepted Answer

A reference group is a social group that serves as a point of reference in making decisions. In this case, the shoe company is using the country music band as a reference group because they hope that their fans will see the band members wearing their shoes and, in turn, want to wear the same shoes. The band's fans look up to the band members and trust their opinions, so they are more likely to be influenced by what the band is wearing.

A Shoe Company Uses Ads Featuring the Members of a Country