The is the most important consumer buying organization in society;the roles and influences of different members have been researched extensively.
A)reference group
B)membership group
C)family
D)subculture
E)social class

Question

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The family is the most important consumer buying organization in society as it is the primary unit where consumers are socialized and where decisions regarding consumption and purchasing are made. The roles and influences of different members of the family have been extensively researched in consumer behavior.

The Is the Most Important Consumer Buying Organization in Society;the