Consumers learn about new products for the first time and make the decision to buy them during the .
A)quality assessment
B)adoption process
C)trial process
D)evaluation process
E)need recognition stage

Question

Quizplus · Accepted Answer

The adoption process is the series of stages a consumer goes through before finally adopting a new product or service. This includes the stages of need recognition, information search, evaluation of alternatives, trial, and adoption. Therefore, consumers learn about new products for the first time and make the decision to buy them during the adoption process.

Consumers Learn About New Products for the First Time and Make