Pat thought he had received the best deal on his new car.Shortly after the purchase,Pat started to notice certain disadvantages of his new car as he learned more about other cars available.Pat is experiencing _ .
A)postpurchase culture
B)postpurchase dissonance
C)selective perception
D)information evaluation
E)purchase decision

Question

Quizplus · Accepted Answer

Pat is experiencing postpurchase dissonance, which is the discomfort or anxiety that a consumer may feel after making a significant purchase and then noticing potential downsides or drawbacks of the chosen product, particularly after learning more about other options.

Pat Thought He Had Received the Best Deal on His