If the consumer's drive is strong and a satisfying product is near at hand,the consumer is likely to buy it then.If not,the consumer may store the need in memory or undertake a(n).
A)brand personality
B)selective retention
C)postpurchase behavior
D)product adoption
E)information search

Question

Quizplus · Accepted Answer

The blank in the sentence indicates that the consumer is in the process of considering options before making a purchase. Therefore, the correct answer is an activity related to the search for information about options. Only option E, information search, fits this description. The other answer choices do not relate to the process of considering options when making a purchase.

If the Consumer's Drive Is Strong and a Satisfying Product