Some consumers worry that they will be affected by marketing messages without even knowing it.They are concerned about _ advertising.
A)perceptual
B)comparative
C)subliminal
D)hierarchical
E)alternative evaluation

Question

Quizplus · Accepted Answer

Subliminal advertising is a technique used by marketers to communicate with consumers below the level of their conscious awareness. This can lead to concerns that consumers may be influenced by marketing messages without even realizing it. Perceptual advertising relates to how consumers perceive and interpret marketing stimuli, comparative advertising involves comparing a product to its competitors, hierarchical advertising refers to a structured approach to designing advertisements, and alternative evaluation is a step in the consumer decision-making process where alternatives are compared and evaluated based on criteria.

Some Consumers Worry That They Will Be Affected by Marketing