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Marialba Hooper Is Conducting Marketing Research for a Company That

Question 23

Multiple Choice

Marialba Hooper is conducting marketing research for a company that is investigating the possibility of entering multiple international markets.As Marialba plans her research in 30 different countries,upon which of the following is she LEAST likely to rely?


A) personal interviews
B) the same research steps domestic researchers use
C) free secondary data
D) translators
E) primary data collected for the purpose of her research

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