In general,marketers must weigh carefully the costs of additional information against the resulting from it.
A)organization
B)ethical issues
C)cost
D)creativity
E)benefits

Question

Quizplus · Accepted Answer

Marketers must consider the benefits that additional information can provide, such as improved decision-making and better targeting, against the costs of obtaining that information.

In General,marketers Must Weigh Carefully the Costs of Additional Information