Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings.However,if the sample size is too small,it is likely to be difficult to _ .
A)generalize from the results
B)encourage honest responses to questions
C)orchestrate cooperation among participants
D)develop a nonprobability sample
E)find enough secondary data to support the findings

Question

Quizplus · Accepted Answer

With a small sample size, it would be difficult to generalize the results to a larger population.

Focus Group Interviewing Has Become One of the Major Marketing