Which of the following is information gathered directly from respondents in order to specifically address a question at hand?
A)experimental hypotheses
B)competitive marketing intelligence
C)secondary data
D)primary data
E)internal data

Question

Quizplus · Accepted Answer

Primary data is information that is collected directly from respondents in order to address a specific research question. It can be gathered through methods such as surveys, interviews, or focus groups.

Which of the Following Is Information Gathered Directly from Respondents