Despite the data glut that marketing managers receive,they are most likely to complain that they lack which of the following?
A)enough information of the right kind
B)secondary information
C)timely information
D)primary information
E)searchable information

Question

Quizplus · Accepted Answer

Marketing managers may receive a lot of data but they may not always have the right kind of information that is relevant to their needs. They may also find that the information they do have is incomplete or not detailed enough. Therefore, they are most likely to complain that they lack enough information of the right kind.

Despite the Data Glut That Marketing Managers Receive,they Are Most