What is the first step in the marketing research process?
A)hiring an outside research specialist
B)developing the research plan for collecting information
C)defining the problem and research objectives
D)developing a marketing information system
E)implementing the research plan

Question

Quizplus · Accepted Answer

Defining the problem and research objectives is the first step in the marketing research process. It involves identifying the information needed, why it is needed, and how it will be used to help solve the problem or make a decision. Once the problem is defined and objectives are set, then a research plan can be developed to collect the necessary information.

What Is the First Step in the Marketing Research Process