In marketing research,managers often start with research and later follow with research.
A)causal;exploratory or secondary
B)descriptive;secondary or commercial
C)descriptive;exploratory or secondary
D)causal;descriptive or exploratory
E)exploratory;descriptive or causal

Question

Quizplus · Accepted Answer

Managers often start with exploratory research to gather preliminary information and then follow with descriptive or causal research to further investigate and confirm findings.

In Marketing Research,managers Often Start with Research and Later Follow