Marketing information is only valuable when it is used to .
A)expand management's job
B)make better marketing decisions
C)identify a target market
D)please shareholders
E)increase efficiencies in the supply chain

Question

Quizplus · Accepted Answer

The purpose of gathering marketing information is to make better marketing decisions, so that the company can improve its sales, profits, and market share. While identifying a target market and increasing efficiencies in the supply chain are also important, they are not the primary purpose of marketing information. Expanding management's job and pleasing shareholders are not related to the use of marketing information.

Marketing Information Is Only Valuable When It Is Used to