Which of the following is true about customer relationship management (CRM) ?
A) Its aim is to increase the efficiency of each customer touch point.
B) Most companies who first implemented CRM have greatly benefited from the results.
C) Its aim is to maximize customer loyalty.
D) It relies on information produced through primary research.
E) Its aim is to maximize profit margins.
Correct Answer:
Verified
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Q44: Secondary data consists of information .
A)that already
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