Your colleague is confused about using the marketing research process,as he knows that something is wrong but is not sure of the specific causes to investigate.He seems to be having problems with ,which is often the hardest step to take.
A)selecting a research agency to help
B)determining a research approach
C)developing the research plan
D)defining the problem and research objectives
E)C and D

Question

Quizplus · Accepted Answer

Defining the problem and research objectives is the first and most important step in the marketing research process. Without a clear understanding of the problem, it will be difficult to determine the appropriate research approach or develop an effective research plan. It is important to take the time to define the research problem and objectives before proceeding with any other steps in the process.

Your Colleague Is Confused About Using the Marketing Research Process,as