A successful CRM program can be expected to help a company achieve all of the following EXCEPT _ .
A)creating offers tailored to specific customer requirements
B)understanding the competition better
C)providing higher levels of customer service
D)developing deeper customer relationships
E)understanding how to better build the marketing mix

Question

Quizplus · Accepted Answer

While a successful CRM program can help a company gain insights into their own customers and improve relationships with them, it may not necessarily provide a better understanding of their competitors.

A Successful CRM Program Can Be Expected to Help a Company