Which method would a marketing researcher most likely use to obtain information that people are unwilling or unable to provide?
A)focus group
B)questionnaire
C)survey
D)personal interview
E)observational

Question

Quizplus · Accepted Answer

Observational research would be the best method to use when people are unwilling or unable to provide information through other methods such as surveys, questionnaires, or personal interviews. Observational research involves observing and recording behaviors or actions in a natural setting without direct interaction or questioning of participants. This method can provide valuable insights into consumer behavior and attitudes that may not be revealed through other methods.

Which Method Would a Marketing Researcher Most Likely Use to Obtain