Typically,customer information is buried deep in separate databases,plans,and records of many different company functions and departments.To overcome such problems,which of the following should you try?
A)a marketing information system
B)decreased marketing intelligence
C)customer relationship management
D)more sophisticated hardware
E)customer satisfaction management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a solution that brings all customer information together in one place, making it easier for companies to access and use the information to personalize interactions and improve customer satisfaction. A marketing information system (A) and marketing intelligence (B) are not specific solutions for managing customer information. More sophisticated hardware (D) is not necessarily the solution for managing customer information. Customer satisfaction management (E) focuses on measuring customer satisfaction, but it does not address the problem of compiling customer information from disparate sources.

Typically,customer Information Is Buried Deep in Separate Databases,plans,and Records of Many