Your marketing department is attempting to improve strategic decision making,track competitors' actions,and provide early warning of opportunities and threats.To achieve this goal,which of the following would be the best for your department to use?
A)the Internet only
B)competitive marketing intelligence
C)company reports only
D)external databases only
E)internal databases

Question

Quizplus · Accepted Answer

Competitive marketing intelligence involves gathering and analyzing information about competitors' actions, market trends, and other external factors that may affect the company's strategic decision making. This would be the best option for the marketing department to use to achieve their goals. While the internet can be a useful tool for gathering information, relying solely on it may not provide a comprehensive view of the market. Company reports and external databases may also provide valuable information, but competitive marketing intelligence would be the most focused and effective approach. Internal databases may be useful for tracking the company's own performance, but they would not provide information on competitors or market trends.

Your Marketing Department Is Attempting to Improve Strategic Decision Making,track