The real value of a company's marketing research and information system lies in the .
A)efficiency with which it completes studies
B)amount of data it generates
C)marketing information system it follows
D)variety of contact methods it uses
E)quality of customer insights it provides

Question

Quizplus · Accepted Answer

The real value of a company's marketing research and information system can be found in the quality of customer insights that it provides. It is not just about completing studies quickly or generating large amounts of data, but rather utilizing research methods that provide valuable insights into customer behavior, preferences, and attitudes. A high-quality marketing research and information system helps companies develop effective marketing strategies that are tailored to meet the needs of their target audience.

The Real Value of a Company's Marketing Research and Information