Value marketing is the strategy of offering consumers .
A)luxury quality at a high price
B)high quality at a high price
C)lesser quality at a low price
D)reasonable quality at a fair price
E)little quality at a low price

Question

Quizplus · Accepted Answer

Value marketing is about providing reasonable quality products at a fair price. This strategy aims to offer consumers a product that is affordable without sacrificing quality. This approach is often used by businesses to attract price-sensitive consumers who are looking for good value for their money.

Value Marketing Is the Strategy of Offering Consumers